Malaysian auto manufacturer Proton Holdings Bhd’s total vehicle sales in February stood at 11,873 units, up by 19.9pc from the same month in 2020, the company said in a statement.
The company’s vehicle sales in February contributed 27.1pc to the total market share, the highest for the company since September 2013.
|Proton’s car sales in February 2021|
|Model||Sales (in units)|
The company said that February continued to be a difficult month for Malaysia’s automotive industry but it turned out very well for the company. It said that it was able to continue the production of vehicles in February due to efforts by the government despite the movement control order (MCO) to curb COVID-19 cases in the country.
The company also launched four special edition models like the Proton Persona and Exora Black Edition, Proton Saga, and Iriz R3 Limited Edition on February 18.
In the first two months of the year, however, total sales fell by 3.5pc or by 643 units from the prior-year period.
Proton’s focus in 2021 is on the improvement of the entire aftersales value chain so that customers can enjoy a premium brand experience after buying its cars, it said. The company has decided to invest in a completely new back-end ordering and delivery system keeping in mind the COVID-19 pandemic and movement restrictions in the country.