Davis Index: Market Intelligence for the Global Metals and Recycled Materials Markets

Aluminum cans and metal packaging producer Crown Holding is partnering with Velox, a developer and manufacturer of direct-to-shape digital decoration solutions, to provide a first-of-its-kind digital decoration technology for straight wall and necked aluminum cans.


Through this partnership, Crown and Velox have combined their expertise to unlock new possibilities for major brands wishing to increase product offerings, as well as smaller producers taking advantage of the benefits of fully recyclable beverage cans. 


The technology and solution deliver market firsts and create greater brand design options with running speeds over five times faster than existing digital solutions and proprietary features, including the ability to print up to 14 simultaneous colors and embellishments such as gloss, matte, and embossing on nearly the entire surface area of the can.


Velox noted on Oct 5 that the two companies recognize a growing global demand from beverage brands for more innovative digital decoration solutions. Brands can now take advantage of the technology and solutions’ myriad benefits, particularly execution of lower production volumes that do not meet the constraints of traditional printing, such as small-batch varieties, short-run seasonal and promotional products, or multipacks containing a variety of SKUs. 


The Velox technology and solutions also provide a photorealistic quality and wider color gamut for graphics, the ability to quickly produce an accurate print proof of a package and, in the case of smaller brands, improved sustainability over traditional plastic shrink wrap and labels that significantly hinder the aluminum can recycling process.


Leveraging deep multidisciplinary technical capabilities and strong digital printing expertise of the R&D hub of Velox’s Israel headquarters, with Crown’s global command of graphic design, metal forming technology, can manufacturing processes and longstanding history in metal packaging innovation, the development for the digital printing machine is already complete. Commercial can production utilizing the technology is anticipated within 2022, following ongoing pilot testing in Crown’s global R&D Centre in Wantage, UK.


Click here to learn more about this new technology.

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