The Ford Motor Company plans to restrict deliveries of its F-150 model to 100,000 units in Q4 with the launch of the 2021 model imminent. 

 

The American automaker sold 2.95 million units in January-September, down 27pc from 4 million units in the prior year. While the lower output demonstrates the impact of the COVID-19 pandemic on the industry, the production seems to be improving toward the end of this year. 

 

In Q3 2020, Ford delivered 1.17 million units, falling short by a mere 5pc over the same period last year. In fact, the company’s deliveries in China ticked up by 22pc during the quarter. 

 

The company has attributed its strong Q3 performance to a shift toward the SUV and truck segment as the company’s core focus, shedding non-performing sedans from the line-up. 

 

During the third quarter, Ford’s revenue grew by 1pc to $37.5bn and it posted a net income of $2.4bn, up from $400mn in Q3 2019. The company expects to close 2020 on a positive financial note despite the impact of the pandemic. 

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