American motorcycle manufacturer Harley-Davidson Inc may shut its assembly operations in India due to poor sales in the last fiscal year and less projected demand in the future, as per media reports.
The company sold less than 2,500 units during the last fiscal year and around 100 bikes in April-June 2020 quarter.
The high-end bike manufacturer has approached a few automakers to outsource its leased assembly facility at Bawal in Haryana.
The decision comes after Harley decided to focus on 50 markets, mostly in North America, Europe, and parts of Asia Pacific, where it sees growth potential. In its Q2 result statement, the company said that will exit markets where ‘volumes and profitability do not support continued investment in line with the future strategy.’
Harley-Davidson Inc entered the Indian market nearly a decade ago.