Mercedes India’s sales nosedived by 42pc while BMW India’s sales fell by 24pc in 2020 from the previous year. Pandemic-related challenges affected the overall sales, but both companies are optimistic about sales momentum in 2021.
Mercedes India sales in India dipped 42pc to 7,893 units in 2020 compared to the year prior. In Q4 (Oct-Dec), sales were down 25pc to 2,886 units but up 40pc from the previous quarter. Q4 stands as Mercedes India’s best sales period in 2020.
The luxury carmaker’s sales in H2 were better compared to H1 as sales improved on the back of positive customer sentiments, festival season sales and unlocking markets and stabilization of business.
The pandemic has hurt India’s largest luxury carmaker with unfavourable market conditions including temporary plant halts due to lockdowns.
Mercedes-Benz India is optimistic about growing sales momentum on the back of 15 new or renewed products that will be launched in 2021, said Martin Schwenk, Managing Director & CEO of Mercedes-Benz India.
BMW India’s total sales dipped 23.89pc to 9,167 units in 2020. BMW Group India had a tough environment full of new challenges owing to the pandemic. The company stated that with improving macroeconomic indicators and consumer confidence, sales have picked up momentum.